Why Instagram Marketing Campaigns Fail

The ugly side of social media marketing is that not everyone succeeds. There are some who waste a lot of time and resources making campaigns that do not convert or bring proceeds that are lower than the input. Such people end up frustrated, and they end up branding every winning testimonial as a fake one because of their horrible experience. The success of a campaign depends on the approach, and some people are making it huge on Instagram marketing. The following are the simple mistakes that lead to unsuccessful Instagram campaigns.

    1. Failure to understand how the platform works

Most of the advice that you will get on the internet will tell you to have several social platforms which are okay. However, most will not tell you that the content you post on Twitter should be different from what you post on Instagram. Different social platforms have different approaches when it comes to posting content. Instagram is a visual platform which focuses on images and videos. You should know how to make captivating captions to pass the message to intended followers. You should also understand that there are posting guidelines on the length of the videos and dimensions of the images. The bio section allows you to link your social platform to external sites.

    1. Believing that you can do everything

Marketing on Instagram is time-consuming, and you may find yourself compromising other activities. Some of the important things you need to have a successful campaign include searching for relevant hashtags, composing content, posting, searching followers and engaging customers. You may find your hands full, and you may result in employing a full-time social media marketer or even outsource the task. However, you do not have to go through this because you can automate your campaigns. You can check http://bloko.info/top-instagram-marketing-trends-of-2018/ for some reviews of some of the best automation tools for your business.

    1. You are not unique

What makes your brand stand out from the rest? You should always ask yourself why a certain person may choose your products over those of your competitor. It all depends on how you package your brand and products. You can develop a theme around your brand which will make it easy for customers to identify your products from far. Do not copy and paste every content that comes your way. Have a posting schedule that you can stick to and use automation tools as well. Ensure that your content adds value to your followers.